Ad Age Marketer's Brief
How Volvo is putting women in the driver’s seat
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:32
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Sinopsis
Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety messaging.
