Wild Ideas Worth Living | Interviews On Adventure, Outdoors, Travel, Health, Fitness, Running, Business, Surfing, Exploring

Eric’s Wild Idea: To travel around the world, cook with different cultures, and then inspire others through photography. Eric Wolfinger has been called the Annie Leibovitz of food photography. He’s published over a dozen award-winning books, and done even more photo and film commissions with amazing chefs from around the world. While he wasn’t always a photographer, after college Eric, who was also a longtime surfer, wanted to find a way to combine his passions for traveling and cooking. The unexpected answer was photography. While working as an apprentice at the famous Tartine Bakery in San Francisco, Eric traded surf lessons with owner Chad Robertson for bread baking tips, and soon after was commissioned to take the photos for the Tartine Bread cookbook. It was nominated for a James Beard Award in 2011 for Best Cookbook Photography, and since then, he’s become a sought after food photographer. I’ve known Eric for a long time - we went to high school together and grew up surfing. He’s gone on to do some pret