The Shrink Is In- The Podcast Voice Of Psychology
Coke, Pepsi and Psychology
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:08:25
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Sinopsis
Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.