Ad Age Marketer's Brief
Why Verizon created its Verizon Value organization
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:43
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Sinopsis
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.