Spotlight Podcast

Online reviews have changed the way that consumers shop for products. Whether you’re buying a new TV, renting a room at a hotel you’ve never been to, or dining out at a new restaurant, it’s highly likely that you did your research online before making your purchase. Are there any reviews of the TV online? what’s the hotel’s rating on TripAdvisor? What are people saying about that restaurant on Yelp? This begs the question, what are home buyers and sellers doing online to check on, or compare real estate agents? How do they do their research on you online, and why should you care? We discuss this topic, along with some interesting trends Eryn is seeing at the CENTURY 21 Global conference he's currently attending in Las Vegas.