Spotlight Podcast

We’ve all heard it over the past 15 years…. Print is dead. Or is it? Online advertising is certainly a powerful tool when used effectively, but print marketing can still be used very effectively. Print marketing is great for selectively farming areas and developing name recognition. Brand marketing can be expensive, and the value of this type of marketing may take months or years to bear fruit. So is it worth the cost? There are endless ways that you can put money into print marketing. On today’s show, we discuss the most effective ways to market yourself through print.