Book Of The Future

In this episode of Future-Proof Your Career, we speak to professor of politics at the University of Manchester and frequent contributor to the BBC and other media, Rob Ford. Rob is the co-author of Brexitland with Professor Maria Sobolewska, and the author of The British General Election of 2019.  We spoke to Rob about how you extract meaning from people’s words, even if they don’t always say what they mean. Here’s what we learned. Think of leaders as politicians Business leaders and politicians have a lot of the same pressures, particularly when they are trying to satisfy multiple audiences. It’s one thing leading - and championing - a single team. You can be absolutely partisan. But when you have to satisfy people across the company, customers, and shareholders, and deal with lots more information, it’s a very different situation. So people in senior positions are likely to be more conservative, more political.  Who is the audience? Think about the speaker’s audiences. Who do they need to impress or