Micromobility

This week Oliver interviewed Stefan Ytterborn, founder and CEO of Cake Motorcycles from Sweden. They’ve emerged as one of the worlds leading motorbike manufacturers, solidly occupying the premium end of the market with very Scandinavian designed versions of electric motorbikes, and a strong focus on both commuters as well as backcountry use cases. Oliver had a chance to ride some of these bikes around Santa Monica when he was doing the tour of Southern California and was really impressed with the pickup and handling of these bikes, especially for someone like him who’s new-ish to motorbikes. In this episode, we dig into the history and how they decided to get into this, as well as design, funding, and their recent deals with producers in both Asia and Mexico. We found this a super interesting episode and hope that you do too. Specifically they discuss: How Cake was founded How they have chosen to focus on design.  How Stefan Stefan has thought about manufacturing and fundraising to over the years.