Book Of The Future

This is the first episode in our six part series on creativity and everything that entails. We're starting with inspiration: where do original ideas come from? And how can you have more of them? We're convinced that inspiration is not something innate. It's a skill that we can develop by exercising it. And we need to. We operate in a noisy market of ideas, where original thinking is required to stand out. Where machines can knock out facsimiles of other people’s ideas fast and cheaply. So we have to keep creating new ideas to stay ahead. As always, to help us understand the skill we’re focused on, we have a special guest who relies on their skill for their own success. Supriya Lele is a fashion designer described by The Face as “one of the UK’s brightest design talents” and her eponymous label counts Dua Lipa and Bella Hadid as clients. Her style has spanned noughties nostalgia, rave-ready party wear, and inspiration from her Indian heritage. Here's what we took away from our conversation with Supriya: Be