Book Of The Future

Iterate or pivot? Improving ideas with Jon Bradford

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Sinopsis

In this episode of Future Proof Your Career we speak with Jon Bradford about iteration: how do you take an idea and improve on it? Jon Bradford is co-founder & managing partner of Dynamo Ventures, an investment fund focused on supply chain and mobility. Jon is one of the most experienced early stage investors in Europe and launched the first accelerator bootcamp outside of the US in 2009. He went on to launch many more start-up programmes, earning him the title “Godfather of European Accelerators”. Between this work and his own entrepreneurship, Jon has helped to refine many raw ideas into successful businesses, so he’s the ideal person to talk to us about this part of the creative process. Here’s what we learned from Jon: Every proposal, every idea is a promise. You’ve got to make it and then deliver on it.Delivering a whole idea in one go is too much. Break any vision down into bite-sized pieces - each of which is a little ‘promise’ you can keep in its own right.At every ‘chunk’ there’s an opportu