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Owen Shapiro Explains The Future Of Brands And Marketing From His Book Brand Shift

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Sinopsis

In this constantly-connected, 24/7, three-screen world in which we live, there’s incredible pressure being put on traditional brands and brand marketers. We’re seeing decades-old brands—like Radio Shack, Nokia and Pontiac—disappear. How will brands survive? And, which ones are more likely to survive? Owen Shapiro is a futurist, market researcher and strategist for some of the world’s biggest brands. We examine the future of brands and marketing from his latest book Brand Shift. The post Owen Shapiro Explains The Future Of Brands And Marketing From His Book Brand Shift first appeared on Brainstormin' with Bill Frank.