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Why it was selected for "CBNation Architects": In this episode, host Gresham Harkless Jr. interviews Jason Khoo, the founder of Zupo, an SEO consulting agency that helps clients construct powerful long-term SEO strategies. Jason shares his journey in digital marketing, including his experience freelancing in college, co-founding an SEO and web design agency, and ultimately selling it.   He also discusses the importance of building a strong foundation for SEO, including conducting thorough keyword research, optimizing website content, and building high-quality backlinks.   Additionally, Jason shares practical tips and advice for entrepreneurs looking to improve their SEO efforts, including the importance of staying up-to-date with industry trends and understanding the needs of the target audience.   Overall, the episode provides valuable insights and inspiration for anyone looking to improve their website's search engine rankings and drive more traffic to their business. Check out one of our favorite CEO Ha