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Why it was selected for "CBNation Architects": In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Marcio Santos, a marketing coach who helps course creators successfully sell their courses online.   Marcio has coached course creators from various industries and has worked with brands like Boba Guys, Immi Eats, Kettle & Fire, Danone, THE TEN SPOT, Remedy Kombucha, and more to generate millions in online sales using digital marketing.   Throughout the episode, Marcio shares valuable insights on effective marketing strategies, emphasizing the importance of understanding the needs of customers and building a customized plan to reach them. He also discusses his journey in the industry, including his experience working with a variety of businesses and the lessons he has learned along the way.   Additionally, Marcio shares practical tips and advice for entrepreneurs, including the importance of creating a lead magnet to position oneself as an expert and the value of creating courses i