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IAM1802 - Branding Specialist Creates Customized Approach to Brand Development
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:16:56
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Sinopsis
Why it was selected for "CBNation Architects": In this episode, Gresham Harkless Jr. interviews Robyn Young, a branding specialist who works with startups and small businesses to create a customized approach to brand development. Robyn discusses her vision to make branding and marketing more efficient, effective, and lean, and how she hand-selects her creative team from a pipeline of freelancers. She also shares her approach to creating a sustainable relationship between brand and customer by meticulously curating every touch point and testing at each phase of development. Additionally, Robyn talks about the full-service team of graphic designers, copywriters, photographers, videographers, event designers, illustrators, and more that she works with to expand and contract depending on the needs of each client. Robyn also shares practical tips and advice for entrepreneurs, including the importance of time management, gratitude, and working regularly on your mindset. Overall, the episode provides valuable