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Why it was selected for "CBNation Architects": In this episode, host Gresham Harkless Jr. interviews Laurel Mintz, the CEO and founder of Elevate My Brand, an award-winning marketing agency that serves both startups and blue-chip global brands. Laurel shares her journey in entrepreneurship, including taking over her dad's company at the age of 26 and eventually starting her own digital marketing company that has worked with over 250 brands.   She also discusses the services provided by Elevate My Brand, including web content, social advertising creative, launch events, trade shows, conferences, and national field marketing.   Additionally, Laurel shares her "secret sauce" of being inspired by creatives but truly driven by data, and the importance of ensuring that marketing lands on different channels with proper messaging, positioning, and targeting. She also provides practical tips and advice for entrepreneurs, including the importance of building relationships and not letting anyone intimidate you.   Overa