Letters From A Hopeful Creative

In today’s episode we dive into this letter from a listener:I am hanging on your every word about Substack. I just can't seem to shake this question: Is Substack really right for my business? And if so, am I doing it right? How should I think about it and prioritize it among the many other things I could be doing with my limited time and energy? But I keep getting tangled up in this question: is substack _marketing_ for my business, a _product_ for my business, or simply an on-the-side creative outlet?If I'm being honest, I want it to be all three! I love the simplicity of it being everything at once. But let's get real. It seems like there's not much hope of Substack becoming a meaningful source of revenue, unless you've got a massive audience to begin with that you are transferring over from somewhere else. The typical price point is just too low to make the numbers make a real difference with a small audience.I wonder if you could help put Substack into perspective, in the context of a service-based busine