Yahoo Finance Presents

This Austin, Texas-based startup wants to disrupt the 20-billion funeral industry. Eterneva offers a unique way to help you memorialize and remember your loved ones, by turning their ashes into jewelry. Yahoo Finance's Alexis Christoforous sits down with the company's CEO and co-founder Adelle Archer about this growing trend and what it means for the future of the funeral industry. See acast.com/privacy for privacy and opt-out information.