Jenjulius.com ~ Leadership Coach

Join Jen Julius as she interviews Linda Basso, Transformational Marketing Coach, about how successful marketing depends on creativity, experimentation, problem solving, and creating trust. However, entrepreneurs often work on their marketing like it is a very serious endeavor. When we evoke the SPIRIT OF PLAY—especially serious play—we invite components that are vital to success: learning, competition, toleration of failure, innovation, and a balanced appreciation of process and outcomes. They will also address how to start identifying your ideal client with confidence! Linda will share tools you can use to bring play into your marketing: Act-Assess-Act cycle Smart Rivalry Play to Win World Power And more! Meet Linda — a practical straight shooter with a dash of humor and lots of intuitive insight. A transformational leadership coach with a background in marketing, Linda inspires clients to change expectations and perceptions, and step into profound personal power so they can exceed their business goals. F