Jenjulius.com ~ Leadership Coach

Join Jen Julius as she interviews Mike Macedonio about how marketing your authentic self with passion can transform your business and your life! Over the past couple of years the business environment has become more difficult. The response from traditional advertising has gone down while the cost continues to go up. Many business owners are looking for more cost effective, time efficient ways to bring in new business. They are now looking to create more referral business, however many do not have a referral plan in place or are dissatisfied with the results they are getting. This informative and inspirational presentation will show business owners the core competencies of referral generation. We will discuss topics such as why your hot referral sources are not so hot and where you can be getting referrals. You will leave with the knowledge needed to proactively create predictable referrals for your business. Mike Macedonio is a New York Times Best Selling Author, an International Speaker, President of the Re