Raise & Engage: A Filters-off Podcast Series For Nonprofits

While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place. In today’s episode, Stu Manewith, Director of Thought Leadership and Advocacy for Omatic Software and Bailey Benzlé, Director Of Pre-Sales & Sales Enablement for Omatic Software, discuss leveraging data quality and strategic communication to increase the win-back rate. Listen in to hear them talk about how to identify those donors most likely to re-engage and the steps to take to create a successful win-back strategy.   Topics Discussed in This Episode: Lapsed donor definitions and industry standards The donors who are prized candidates for giving again How to calculate donor attrition Information that you need to pull about donors How to leverage the data you already have Affinity scoring Choosing a sample population that reflects the outcome you’re looking for Wealth rating scores Preventing lapsed donors Looking at more than just a donor’s giving history Creating a