Raise & Engage: A Filters-off Podcast Series For Nonprofits

Today’s guest has a mission, and that mission is to teach the people who are doing good how to get noticed by using their words. Erica Mills Barnhart is the CEO of Claxon Marketing, and she joins the podcast today to discuss what people in the social good community need to be saying in order to get noticed in a good way. Listen in to hear Erica discuss why a social good organization needs an elevator pitch, the biggest mistakes that she sees, and how nouns and verbs need to be used in a mission statement. You’ll also learn how to craft an effective elevator pitch for your organization.   Topics Discussed in This Episode: Erica’s background and professional focus What an elevator pitch is and why social good organizations need one The biggest mistakes Erica sees in elevator pitches How deep you get into the mission before you get to the how The size correlation Improving your mission statement How to use nouns and verbs in the mission statement Where the elevator pitch starts Resources for listeners &nb