Raise & Engage: A Filters-off Podcast Series For Nonprofits

What does branding mean for nonprofit organizations, and how has it evolved to now require a comprehensive digital strategy? Joining the podcast today is Farra Trompeter, chief growth officer of Big Duck and the co-author of an article about branding in the Blackbaud Institute’s new 2020 npEXPERTS eBook. Listen in to hear Farra talk to Steve MacLaughlin about the evolution of the marketing and branding tools that nonprofits need to think about using, understanding your why and who your why is for, and the importance of staff in upholding brand image.   Topics Discussed in This Episode: How nonprofit branding has evolved over the past seven years since Farra’s article in the original npEXPERTS book. How the ways that nonprofits use communications and digital marketing tools has changed Knowing why you’re using the tools the way that you are Understanding the why for your organization The intersection between branding and culture The importance of staff members upholding the brand image Combining speed an