Raise & Engage: A Filters-off Podcast Series For Nonprofits

Episode 157: Digging into The Corporate Social Mind

Informações:

Sinopsis

Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind, which introduces a new cultural and strategic approach to social issue engagement by companies. Listen in to hear Derrick talk to Rachel Hutchisson about what prompted him to write his latest book, what surprises Derrick discovered in his own research, and what his golden principles are and how they can help the social good community.   Topics Discussed in This Episode: Derrick’s background with the Ad Council and Influence SG What prompted Derrick to write his new book The most important points that Derrick hopes people will take away from his new book Derrick’s guidance for companies looking to be socially engaged Major findings from Derrick’s recent research What surprised Derrick in his study Derrick’s golden principles Where listeners can go to learn more   Resources: Derrick Feldmann The Corporate Social Mind Cause and Social Influence   Quotes:  “I’ve always let t