Raise & Engage: A Filters-off Podcast Series For Nonprofits

What is corporate purpose? What are the current rules for corporate purpose? And why do we need to redefine them? In today’s interview with Judy Samuelson, Founder and Executive Director of the Aspen Business and Society Program, you’ll learn about her new book, The Six New Rules of Business, and why she’s been on a mission to disrupt economist Milton Friedman’s narrative about corporate purpose.   Topics Discussed in This Episode: Judy’s role at The Aspen Institute Judy’s campaign to disrupt Milton Friedman’s narrative about corporate purpose Why Judy’s proposed new rules are necessary How to start thinking about the rules Companies that are leading the way Advice for leaders who don’t understand yet that change is needed Where listeners can find Judy   Resources: Judy Samuelson The Six New Rules of Business: Creating Real Value in a Changing World by Judy Samuelson The Aspen Institute   Quotes:  “I like to say single objective functions, whether it’s about stock price or customers, rar