Wpwatercooler - Weekly Wordpress

This week on WPwatercooler we will be discussing analytics for WordPress. Analytics is the way you go about tracking information about the people going to a website. It tells you how they’re arriving on your site, what pages they’re viewing, browser type, country of origin. There are 2 types of analytics.  Site based: Input code into the site and google will monitor the flow of traffic to/around/from your site. People Based: It answers “What are the people doing on the site?” You can follow a person’s movements through your site. What can you do with GA? * real time analysis * segmentation * integration of specific goals (such as tracking purchases and newsletter sign ups) * track pages they took to get to certain pages * Follow the dollars they spend What are resources to learn GA Beginners should look at WPBeginner Google offers its own training as well. sign up for free and go through their library of resources GA is constantly changing so you should look at those resources often Spend time using it