Ad Age Marketer's Brief
Sam’s Club’s Austin Leonard on future of retail media
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:41
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Sinopsis
Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
