Learning While Working Podcast
Creating marketing content using AI with Lynne McNamee
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:15
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Sinopsis
AI tools like ChatGPT are being used in various industries, including marketing and learning. In this episode of the Learning While Working podcast, we are joined by Lynne McNamee to explore the fascinating and evolving world of AI tools for content creation. Robin and Lynne unpack how the quality of the generated content varies, applications of ChatGPT in L&D work, and why privacy and data sources are also limitations for generative AI tools.About Lynne McNameeLynne is a creative and strategic thinker who leverages data and technology to lead innovative organisations to measurable results through inbound, social, content, video and traditional marketing. She is the president of Lone Armadillo Marketing Agency, where she has managed marketing campaigns for companies such as Avis, HP, and Bank of America. She was cited by The New York Times for innovations in marketing.Key takeaways:Ways to leverage ChatGPT for marketing: Lynne shares how she uses ChatGPT in her work, specifically in writing copy for blog