Early Edition with Kate Hawkesby

Kate Hawkesby: Slogans tell us about a party's focus

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Sinopsis

Labour released its party slogan over the weekend and it says ' In it for you', which as some cynical person observed sounds like something you'd say on Tinder to secure a date. What it says to me, is that the two main parties slogans this election year very much reflect their parties approaches. One is a slogan which is ambiguous:  what's it even mean, 'in it for you'? Sounds kind, has the feel good factor I guess, sounds like it got work shopped in a focus group on a white board and people went 'oh yeah, sounds nice.' But what's it actually mean? And that's the problem. It's just more words, platitudes, word salads, things that sound potentially kind or good, or about us, but we're not sure. The great irony of course being that this party, since its 2020 mandate, has been in it for them. One hundred percent for them, not us. In fact their raison d'etre has been to tell us how we should all be living, what we should be doing, whether we should drive cars or take public transport, when we're allowed a RAT tes