Early Edition with Kate Hawkesby

Francesca Rudkin: The World Cup kicks off at the end of the month - where's the hype?

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Sinopsis

Yesterday was a big milestone for the FIFA World Cup here in New Zealand. The first of the 15 teams, Norway and Vietnam, stepped off planes at Auckland Airport. They received a warm welcome in the arrivals area, which has been transformed into a football field, signed autographs, high fived the FIFA mascot and headed to their bases.   The FIFA World Cup kicks off in New Zealand on 20th July - and I’ve got to say: where’s the hype?   This tournament is huge for New Zealand - even if it’s shared with Australia. It's set to be the biggest event New Zealand has ever hosted. FIFA estimates the tournament will bring more than $200 million into the New Zealand economy.   30,000 spectators are expected to arrive in the county to watch the tournament, throwing extra income into local economies. Tourism New Zealand is working hard to promote New Zealand to the potential 1.5 billion international viewers expected to watch the games. It’s all good. The benefits for both the country and women’s football are massive.   But