Early Edition with Kate Hawkesby

With the price of food the way it is, lest we forget we are in a ‘cost of living crisis’, I have become hyper-alert at the supermarket these days in terms of what I’m paying. And it seems I’m not the only one. Headlines these days say shoppers are fed up and looking to go elsewhere than a supermarket. It used to be, back in the good old days, that the supermarket was the best deal for food. You’d be mad to buy cereal or butter at the local dairy because it was smaller scale so sold at a premium, you could guarantee back then it would always be the more expensive option.  You’d also be less likely to get the freshest products in terms of use by dates. But these days I think that may have changed. Not on everything, but on some things. When a block of butter the other day turned out to be four dollars cheaper at The Warehouse than it was at Countdown, it was apparent the gap’s now enormous. But here’s the thing, who has got time to drive round all these places comparing prices? For all the people who say it’s u