Cooking The Books

Each week the NZ Herald and Newstalk ZB's Cooking the Books podcast tackles a different money problem. Today, it's how to give your business the best chance of turning a profit. Hosted by Frances Cook.People go into business to make money – that's why it's a business idea, and not a charity. Some people become very wealthy because of their entrepreneurial efforts, earning far more than they would have if they'd stayed in a salaried role. But it's a risky strategy, as getting profitable is really hard work, especially in those early years. You don't have control over everything, and sometimes what seems like a great idea ends up tanking, for reasons you can't quite work out. But you can tip the odds of success in your favour, and avoid becoming a cautionary tale if you design your business carefully from the beginning. For the latest Cooking the Books podcast I talked to Jo-Anne Randall from Baker Tilly Staples Rodway.We discussed what you need to know before starting up the business, how to plan for profits,