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Why it was selected for "CBNation Architects":   In this episode of IAMCEO Podcast, Andy Bailey, founder, and CEO of Petra Coach, a business coaching firm, discusses how he improves company culture, leadership, and revenue for businesses across the U.S. and Canada. His methodology draws inspiration from principles first introduced by John D. Rockefeller. CEO Story: Andy is a lifelong entrepreneur, skilled business coach, author, and contributor. He shares the background story of Petra Coach and discusses the unique strategies he uses to grow businesses. Business Service: Petra Coach works with businesses to enhance company culture, leadership, and increase revenue. Their methodology is built on principles that have withstood the test of time. CEO Hack: Andy recommends the application TripIt for organizing travel plans. He is also a firm believer in the power of gratitude and shares how he sent one hundred notes of thanks. CEO Nugget: According to Andy, the actual product of a business is the business itself