Custom Apparel Startups

When it comes to growing your customization business we often talk about 'finding a niche.' What is a product / customer that you can focus on. This could be new moms, or local small businesses or tourists. However, you will find a point where growing that business becomes harder. This is why you will find a candle company that starts selling soaps, or why Bath and Body works sells 99 different ways to make your house smell good.Diversifying your product lines is a great way to level up your business and make more moneyYou can sell to current customersYou can find a new customer baseYou can become more stable (as one product line slows down, another might grow)Types of business diversificationProduct diversification: you primarily sell clothing but you want to expand into other items that will create value for your customer like home goods and accessoriesMarket diversification: you have a local business and start selling online or you open a new location across townIndustry diversification: take you knowledge