Wet Fly Swing Fly Fishing Podcast

Show Notes: https://wetflyswing.com/518 Presented By: Smitty's Fly Box, Angler's Coffee, Waters West Sponsors: https://wetflyswing.com/sponsors Growing up in Sydney, Nebraska, the home of Cabela's, Jeff’s passion for fly fishing was ignited at a young age. This episode takes you on an adventure with Jeff as he reminisces about his early fishing experiences, exploring the diverse fishing opportunities Nebraska offers, from trout streams to warm water fishing. As we journey through his early life, we also follow his career path through some of the most iconic brands in the outdoor industry, from his time with Cabela's, Winston Flyrods, and VF corp, to his current role as the President and CEO of Mayfly Outdoors, encompassing major players in the fly fishing industry. Our conversation doesn't stop at the surface level; we dive deep into the heart of the outdoor industry itself. We discuss the ever-important topic of sustainability in the fly fishing industry, the concept of B Corp, and the triple bottom line of