Dreamcatchers

In this episode, Jerome interviews entrepreneur Larry Gaynor who has been in the beauty business for over 50 years. They discuss Larry's journey starting in the hardware business as a teenager, expanding into beauty products, becoming the largest nail product distributor, pivoting his business multiple times, and eventually manufacturing his own beauty products and PPE. Larry shares lessons on trusting your gut, taking risks, finding opportunities during adversity, and knowing when to exit a business. You won’t want to miss this episode. [00:00 - 09:35] - Getting His Start in the Beauty Business Through a Hardware Store Started selling black haircare products as a teen to appeal to hardware store customers Expanded into laundry products, candy, and other items not typical for a hardware store Increased overall store revenue significantly through these experiments Opened a specialty health and beauty store in the suburbs after college [09:34 - 22:22] - Pivoting into Nail Products and Battling Bigger Dis