Otech Talks : Oracle Technology Worth Talking| Blogging |lifestyle

In today's digital age, every swipe, click, and search is monitored, analyzed, and even predicted by Artificial Intelligence (AI), although we are all going through the Generative AI era; in other words, the ChatGPT era. However, AI has been here for a long time, and one example is being used at the core for marketing products, including in social media channels. As the algorithms get more innovative, the digital footprints we leave are no longer mere footprints; they are profound insights into our psyche, preferences, and behaviors. All these footprints are being used and exploited to push us the products through ads that even we don't need to buy or don't have requirements at all.  Authenticity in marketing is becoming more crucial and at the heart of marketing tactics instead of just pushing the products through AI. A few months ago, I received an email advertisement for a product I casually mentioned in a conversation. It wasn't a typed search or a clicked ad - it was just a conversation. Intrigued, I bo