Rethink Real Estate

Dive into the world of digital presence as host Ben Brady explores the challenges and nuances of agent visibility in today's fast-paced online landscape. In this compelling episode of Rethink Real Estate, Ben sits down with Chris Cochran, the Director of Marketing for Harcourts Auctions. Together, they delve into an alarming trend: the diminished online profiles of real estate agents that hinder potential clients from reaching out. Today's consumers, powered by the convenience of the internet, engage in research even when they come with a referral. Your online profile is often their first impression of you. But with the rise in spam and unwanted communications, how do you strike a balance between being accessible and guarding against the digital noise? Ben and Chris dissect this challenge, emphasizing the importance of a professional, easy-to-find online presence that promotes effortless communication.