Black To Business

Embarking on entrepreneurship in an industry resistant to change is like navigating uncharted waters, where the odds are stacked against success. In this episode, we unveil the strategies for this entrepreneurial expedition with trailblazer Mahisha Dellinger, who defied the norms of the natural hair care industry with CURLS.   Mahisha founded CURLS in the early 2000s, challenging preconceived notions and proving that innovation thrives even in seemingly saturated markets. As CEO and Founder, she pioneered the natural hair care market, making CURLS one of the first four brands to launch in Target in 2002. Over two decades, CURLS has become a recognized brand in major retailers like Target, Sally Beauty, and ULTA, reaching international markets in Canada, Brazil, Africa, and the UK.   Mahisha's success story is remarkable, reflecting her astute business acumen. Today, CURLS stands as a multi-million dollar brand, offering products tailored to diverse textured hair needs, resonating across age ranges, regions, a