Real Money Talks

If you are in the real estate business, it is crucial that you understand the buying patterns of the different generations. To do this, you need to know the distinct characteristics, attitude, and mentality of each generation to cater to their needs successfully. With millennials having a lot of buying power in this age, deciphering their viewpoint will help in your investment ventures. Today’s guest is my partner, Jesse Brewer. He began investing in rentals when he was only 22. He had bought turnkey rentals even before it became a trend in this field. He has been in the property business for a while now and is very fascinated with millennials. On today’s episode, Jesse and I discuss what differentiates the Millennials from the previous generations. Jesse recognizes that several years from now, 3 out of 4 workers will belong to this generation. Because of this, it is important to know and understand their spending habits, mindset, outlook, and especially the reasons why they do not usually buy and invest in r