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Why it was selected for “CBNation Architects”: In this episode, the guest is Kristy Ellington, a consultant specializing in sales, marketing, and fear management. Key Points: Kristy's Story: With experiences working with top brands like Target, Hilton, and Nike, Kristy identified fear as a common barrier to personal growth, success, and sales performance. Having personally lived most of her life in fear, she knows its implications firsthand. Kristy Ellington Consulting: Kristy's consulting firm mainly aims to teach sales teams how to identify and manage their fears. Additionally, it helps harness the power of emotion to optimise sales performance. Role of Fear: Kristy underscores that fear stands squarely between individuals and their success in sales and personal growth. Identifying fear and learning to manage it is a unique approach to achieving higher productivity and results. Leveraging Emotion: Kristy believes in the power of emotion to close more deals more often. By identifying, managing, and harn