The Woman Angler & Adventurer | Powered By Angler Style

Just in time for your holiday shopping, this episode is full of great gift ideas and some of the hottest must-have new products out this year in fishing! Pure Fishing, which is a collection of the world's best-known fishing brands, had an epic time down at iCast's New Product Showcase this year. They won 1st place in 9 different categories, including Best in Show for the Berkley PowerBait Gilly- the first time ever that a bait won the Best in Show category! This week, I chat with Kimberly Hoffman who is the Senior Manager, Advertising & Public Relations for Pure Fishing to talk about the iconic brands they represent, some of these new products, and the marketing behind them. Enjoy! Mentioned in this Episode: Pure Fishing iCast Greys Tital Fly Fishing Reel Abu Garcia Veritas Baitcast Combo Abu Garcia Zenon Freshwater Casting Rod Abu Garcia Zenon Freshwater Spinning Rod Berkley Choppo Saltwater Berkley PowerBait Gilly Plano Atlas Tackle Pack Plano EDGE Micro Magnetic Fly Box Plano Frabill Univers