Rethink Real Estate

In this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harcourts Auctions brand through valuable content, insightful industry knowledge, and this very podcast. Ben and Chris delve into how they leveraged long-form content to not only establish a strong foothold on podcast platforms but also transform the podcast into short form content to create a significant impact on social media channels like Facebook and Instagram. These efforts have successfully introduced the Harcourts Auctions brand to hundreds of thousands of Realtors and real estate enthusiasts nationwide. The episode aims to inspire and guide Realtors in formulating their content marketing plans for 2024, focusing on increasing market presence in their local a