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In this episode, Gresh dives deep into practical tools that makes the business more effective and efficient. And that is to leverage in using AI technology. Which is an overarching kind of foundational aspect because they're literally going to change the way business operates. So one of the big things Gresh mentioned in the previous episode or part a, or part one, of this podcast is that we're really leaning into the power of AI as a whole. One of the things with chat GPT having come out after we paused the recordings it's been really cool to just spend some time on seeing the power of that. But also just really brainstorming what that could mean, what that looks like, how that kind of incorporate it within your business. The really cool thing is again, not having technology over here. And people over here, but actually marrying those two things together, not having them be pillar be different or, but actually having them being fully integrated and working together and in tandem. And by doing, that's really w