Ad Age Marketer's Brief
How Juliet Wine is making boxed wine more upscale
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:35
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Sinopsis
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.
