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In this episode, the guest is Ed Challinor, the co-founder of Liverpool's most popular dental practice and one of the fastest-growing independent dental practices in the UK. Their state-of-the-art airline-themed dental practice in the city center treats dozens of patients a day and receives 35,000 users to their website each month. Key Points: Background: Ed Challinor co-founded Smileworks Liverpool along with his wife, building a sought-after dental and medical aesthetics practice. Growth: Their practice has experienced significant organic growth, thanks to a strong digital marketing suite and engaging website. CEO Hack: Ed recommends reading a lot and using an app like Blinkist for condensed information. CEO Nugget: His suggestion to other business owners is to not be afraid to raise prices when needed. CEO Defined: Ed sees a CEO as someone who holds a world of responsibility, ensuring the direction and success of a company. Previous Episode: how-this-husband-wife-grew-their-dental-practice-organically