Front Row Dads - The Show For Dads Who Want To Level Up Their Dad Game

Brad Pedersen is an angel investor, accomplished entrepreneur, and business coach. In 2008, he founded Tech 4 Kids, which later became the maker of some of the world’s most iconic toys. He later co-founded Pela, an innovative start-up specializing in sustainable phone cases which he grew to over $100 million. In 2021, Brad and his Pela team launched Lomi, a successful crowd-funding campaign that raised $9.8 million for the world’s first smart kitchen waste composter which is an incredible device if you haven’t heard about it.  In our conversation, Brad gives us a glimpse of his wild journey filled with epic highs and gut-wrenching lows, including surviving bankruptcy multiple times and how that prepared him to take on the world’s greatest challenges through his later ventures.  You’ll get to hear his tactics on hiring a dream team in your business, and why he’s not a fan of the “24/7” hustle mentality. He also shares a personal revelation inspired by his kids and why he’s now laser-focused on making every mom