Rethink Real Estate

Ben Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas for improvement. This conversation is also aimed to help agents and business owners be able to easily identify leakage inside of their real estate business. Mitch and Ben delve into the significance of data analytics, a tool commonly used by large businesses to identify weaknesses and capitalize on growth opportunities. They discuss how real estate agents can apply these data-driven strategies to their open houses and listing presentations, enhancing their ability to secure more business effectively. The conversation is centered around the belief that with the right data analysis, agents can significantly increase their success rate and business capture from their ex