Rethink Real Estate

Today's vital discussion is about a common objection faced by real estate professionals when presenting the auction selling method: the fear of a property appearing "distressed." Ben delves into the concerns some sellers have about their property seeming to be in financial hardship or coming off as less valuable, which is often a matter of ego or misconception. Our conversation shifts to strategies and insights on how to effectively communicate the benefits of the auction process to sellers, highlighting that the goal of an auction isn't to undersell a property but to create a competitive bidding environment. By focusing on the psychology of buyers who are driven by the perception of getting a deal, Ben reveals how auctions can actually lead to achieving market value or above through heightened interest and competition. Our goal is not to undervalue any property but offer the perception of "distressed", "sale" or a "deal" so that more buyers are showing up at y