Own Your Creativity

In this episode, your dependable story and creativity coach, Elizabeth Johnston, discusses the crucial role that storytelling plays in boosting your business. She pays particular attention to demonstrating that storytelling doesn’t just enhance our personal and social lives but also has a profound effect on the perceived value of products and services, potentially increasing it by an astounding 2,706%, and in some cases, more. Elizabeth stresses the importance of authenticity and truth when using personal stories in your business. According to research that she cites, a hormonal change occurs when we listen to a story. This enhances our sense of connection, increases affinity towards a product or service, and ultimately influences how much we're willing to pay for it. To further underline the power of storytelling in business, Elizabeth introduces the upcoming Storytelling Superpowers MicroSummit that she is hosting. This five-day event involves various speakers and covers numerous compelling topics, includin