Ecommerce On Tap By Sourcify
Breaking the Mold: Inside the Strategy That Catapulted a Jewelry Brand's Success
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:59:25
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Sinopsis
In this gripping second episode of Season 3, we delve into the turbulent waters of the supply chain and tech job market amidst a drying funding landscape. The episode kicks off with a discussion on the recent layoffs plaguing the industry and what this means for the future of supply chain professionals. We then pivot to the intriguing case of Universal Music Group pulling its music license from TikTok and speculate on the innovative responses this might trigger within the platform's ecommerce ecosystem. The highlight of the episode is our deep dive into the story of a unique ecommerce jewelry brand that has defied odds to record a staggering 400% growth rate. By opening a retail store, leveraging micro-influencers for an authentic brand feel, and introducing new products weekly, this brand has crafted a formula for success that many dream of. Their use of a waitlist for out-of-stock items and rapid idea testing through 3D printing are just a few strategies we unpack. Furthermore, we explore their fulfillmen